Relentlessly Relevant by Douglas Kruger

Author:Douglas Kruger
Language: eng
Format: epub
Tags: Consumers, brands, innovation, business
ISBN: 9781415208373
Publisher: Penguin Random House South Africa
Published: 2015-07-14T16:00:00+00:00

These items become catalysts for conversation and for generating new ideas. Place them in communal areas. In the case of the engine, the point is not only to get engineers talking about it, but to get engineers talking to people in marketing about it.

Promote a ‘come-see-this’ culture. Encourage storytelling and mythology across departments. When one department is onto something new, get others to come and see the cool new spectacle. This helps to create a sense of shared excitement, shared culture and cross-pollination of new ideas.

Break down the walls. Tear down conventional divisions in the workplace. Let people walk through one another’s space. Set up coffee stands and water coolers in areas that are accessible to all. Make the flow of traffic unconventional. Then, add a curiosity to this new space (see above).

Start a band. Whether it’s rock, pop, boy band, classical or a cappella, get people involved in some sort of extracurricular activity that might draw diverse people from different departments. (‘You’ve maraca’d with Wallace. Now maraca with me!’)

Conduct exchange programmes. ‘John, you’re spending a week in the copywriting department. Vusi, you’re off to production. We’ll be getting Susan and Trixie from engineering.’

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